About: My DNA
It's got to be right.
It's got to work.
It always works better when it's creative.
"Creative" means different things to different people.
When you're satisfied, I'm satisfied (usually a day or two later).
Writing is solitary. Creating effective communication is not.
We're in this together. If a client says, "We need a brochure," I usually assume they're right, but I'll still ask why they think that, who will be reading it, and what they want the reader to do as a result. Because maybe the most effective solution is actually a creative short video or well-crafted letter. I've got nothing against brochures. I'm just a fan of creating successful communication.
Over the years, I've found it's the collaboration and strategic considerations that turn clients into repeat clients.
Do you have a communication strategy
What about a
If so, fantastic! I'll use them as roadmaps. If not, I can help you create them. It's not painful, and for ongoing communication it's well worth the effort. I'll work with your internal stakeholders to develop an overall strategy and help refine creative concepts with your design/production team. Or I can recommend outstanding design resources to help us,
What kind(s) of communication assistance do you require?
The approach(es) we'll use will be based on your objectives and who you're targeting with your communication to help you achieve them. Based on your needs, I can help you with any combination of:
> Business-to-Business (B2B)
> Business-to-Consumer (B2C)
> Employee (Internal) Communication
> Brand Positioning
> Editorial Content
I also offer Editorial Assistance to make your existing copy the best it can be.
When we know what we want to say, how we want to say it and who we want to say it to, we can create the appropriate "vehicles" to deliver your message most effectively to your audience, such as:
Direct mail letters
Brand positioning documents
Random stuff about this guy
Two journalist parents. Printer's ink in the blood. Warped by stints as agency creative director, national advertising manager, global communication strategy consultant, freelance creative, writer, and editor. A career focused on developing and executing effective marketing and behavior-change strategies by creating original concepts and compelling online, video and print content that connects and resonates with its audience. Awards from the Austin Advertising Federation, Art Directors Club of Houston, Business Insurance magazine, Houston Advertising Federation, International Association of Business Communicators, and The New York International Film Festivals.