Business-to-Business (B2B) Communication

 

Advertising and marketing content targeted at the organizations who use your company’s product or services in the conduct of their business

 

The sales cycle for B2B is usually longer than for consumer purchases. So while B2B content needs to be engaging, and your brand promise is critical, the focus is less on the benefits and emotional appeal than it is on the logic of your offering.

 

My job is to help you communicate how your product or service helps the people at your customers’ businesses do their jobs better.

Click the images below for a few examples of B2B marketing communication I've written. For more, see The Work. ​

Brochures

Web Content

Videos

Proposals

Trade Advertising

White Papers

Mailers/Postcards

See The Work for additional examples of B2B deliverables, including:

  • Articles

  • Direct mail and business letters

  • Press releases

  • Presentations 

If the right words matter to you and your business, let's talk. 

 + 512  636  0747

 + 512  985  5176

e  info@larryfhill.com

© 2018 Larry F. Hill 

Located just outside the madness of downtown Austin, Texas, with 30+ years of experience helping local, national and international clients solve their writing, marketing, and communication challenges.