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Business-to-Business (B2B) Communication


Advertising and marketing content targeted at the organizations who use your company’s product or services in the conduct of their business


The sales cycle for B2B is usually longer than for consumer purchases. So while B2B content needs to be engaging, and your brand promise is critical, the focus is less on the benefits and emotional appeal than it is on the logic of your offering.


My job is to help you communicate how your product or service helps the people at your customers’ businesses do their jobs better.

Click the images below for a few examples of B2B marketing communication I've written. For more, see The Work. ​


Web Content

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Trade Advertising

White Papers


See The Work for additional examples of B2B deliverables, including:

  • Articles

  • Direct mail and business letters

  • Press releases

  • Presentations 

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