“But all we need is a brochure!”
You might be right—unless your customers really just want regular updates you could send via text message. To keep a slam dunk from becoming an air ball, it’s definitely worth a little time to align your priorities, objectives, audiences, messages and tactics before writing and design begin.
Based on the outcomes you’re trying to achieve, I’ll help you determine:
Who you’re trying to reach
How they want to hear from you
What you want them to do
Which key messages and media are most appropriate
How well your current communication is helping you achieve your objectives
How we’ll know we succeeded
I'll work with you to craft a communication strategy that provides a solid roadmap for developing creative concepts, graphic design and content—no matter who does the work. It’s really the only way you can ensure a consistent message that’s on point, on brand and delivered through the proper channels.