Communication Strategy

 

“But all we need is a brochure!”

 

You might be right—unless your customers really just want regular updates you could send via text message. To keep a slam dunk from becoming an air ball, it’s definitely worth a little time to align your priorities, objectives, audiences, messages and tactics before writing and design begin.

 

Based on the outcomes you’re trying to achieve, I’ll help you determine:

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• Who you’re trying to reach

• How they want to hear from you

• What you want them to do

• Which key messages and media are most appropriate

• How well your current communication is helping you achieve your objectives

• How we’ll know we succeeded

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I'll work with you to craft a communication strategy that provides a solid roadmap for developing creative concepts, graphic design and content—no matter who does the work. It’s really the only way you can ensure a consistent message that’s on point, on brand and delivered through the proper channels.