What I Do
I'll help you achieve your goals by creating the right message for the most effective media to reach each of your audiences.
Strategic
(Because Ready, Fire, Aim is a bad plan.)
A communication strategy—even a bare-bones one—helps you decide if what you want is really what you need. A defined creative concept ensures someone will be listening before we start talking.
If you don't already have either of these, I can work with your internal stakeholders and design teams to help you create them. It's not painful, and for ongoing communication it's well worth the effort.
Targeted
To ensure your communication meets your objectives, we'll need to create the right message for the right audience. For most businesses, it comes down to some combination of:
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Employee (Internal) Communication
Brand Positioning
Editorial Content
I also offer Editorial Assistance services (review, copy editing, punch-up and proofreading) to make your existing copy or communication the best it can be.
The Work
Click the images below to see just a few samples of my work targeting different audiences with different kinds of messages and deliverables.
Save your eyes! Nobody REALLY enjoys reading much content on mobile devices anyway. You'll find lots more samples when you visit larryfhill.com on your computer.
Deliverables
When we know what we want to say, how we want to say it and who we want to say it to, we can create the appropriate "vehicles" to deliver your message most effectively to your audience, for example:
Website content
Collateral
Trade advertising
Videos
Articles
Newsletters
Guides
Mailers
Proposals
White papers
Presentations
Consumer advertising
Brochures
Press releases
Direct mail letters
Editorial columns
Postcards
Executive profiles
Posters
Brand positioning documents
Promotional pieces
Catalogs
Business letters
Packaging
Web Content
Marketing Collateral (brochures, mailers, etc.)
Business Writing
(proposals, white papers, press releases, etc.)
Advertising
Editorial Writing
