Strategic
(Because Ready, Fire, Aim is a bad plan.)
A communication strategy—even a bare-bones one—helps you decide if what you want is really what you need. A defined creative concept ensures someone will be listening before we start talking.
If you don't already have either of these, I can work with your internal stakeholders and design teams to help you create them. It's not painful, and for ongoing communication it's well worth the effort.
Targeted
To ensure your communication meets your objectives, we'll need to create the right message for the right audience. For most businesses, it comes down to some combination of:
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Business-to-Business (B2B)
Business-to-Consumer (B2C)
Employee (Internal) Communication
Brand Positioning
Editorial Content​​
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I also offer Editorial Assistance services (review, copy editing, punch-up and proofreading) to make your existing copy or communication the best it can be.
The Work
Click the images below to see just a few samples of my work targeting different audiences with different kinds of messages and deliverables.
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Save your eyes! Nobody REALLY enjoys reading much content on mobile devices anyway. You'll find lots more samples when you visit larryfhill.com on your computer.
Deliverables
When we know what we want to say, how we want to say it and who we want to say it to, we can create the appropriate "vehicles" to deliver your message most effectively to your audience, for example:
Web Content
Marketing Collateral (brochures, mailers, etc.)
Business Writing
(proposals, white papers, press releases, etc.)
Advertising
Editorial Writing
